Increase in traffic
Page 1 Google Keywords
Decrease in Cost per Sale
How e-MaxCommerce Grew GE’s Online Sales by 210%
Appliance giant GE needed to grow the e-commerce sales of their appliance outlet store. Aggressive goals had been created by the company for the sales of these appliances, so they needed to find a skilled team that was up to the task.
GE Needed Help Moving Their Discounted, Closeout and Overstock Appliances
Since e-MaxCommerce had already proven themselves in several other areas of GE’s appliance business, including the appliance parts store, they knew we would be able to deliver the results they were looking for.
e-MaxCommerce: Designed to Improve Your Lives
Leveraging the knowledge gained from the digital marketing we had done previously for the main GE Appliances website, and the appliance parts site, we designed an integrated digital plan for them that covered multiple touch points. This plan allowed them to maximize consumer exposure while also minimizing cost per sale.
The robust search engine marketing campaigns included text ads in Google, Yahoo and Bing, along with Google shopping. We also placed their products into other multiple online marketplaces. In addition to PPC, a strong SEO campaign was initiated to bring their keywords to the top of Google’s search results.
Using e-MaxCommerce’s e-MaxProgram, they were able to grow their online sales 210% over forecast the first year.
What the Client Has to Say:
“e-MaxCommerce has proven they are an expert service provider for digital marketing to drive online traffic to our websites. Year over year our traffic has grown. They made the most of our budget to drive traffic.”