e-MaxCommerce’s Digital Marketing Campaigns Grow Lenovo’s SMB Models by $800,000
Lenovo, a diverse group of forward thinkers and innovators located in more than 160 countries, is constantly reimagining technology to solve tough global challenges.
Lenovo is dedicated to transforming their customers’ experience with technology—and how it, and they, interact with the world around them. Lenovo calls this Intelligent Transformation.
In keeping with Lenovo’s mandate of being forward thinkers, they were interested in using technology and digital marketing in new and innovative ways to grow their business. So, they jumped at the opportunity to be a beta candidate for a new digital marketing program offered by LinkedIn. e-MaxCommerce was engaged for their expertise in designing, delivering and testing digital campaigns, and their experience in consulting for digital marketing automation.
A Sophisticated Digital Marketing Strategy Used for Cutting-Edge Campaigns
The campaign utilized LinkedIn technology to target small businesses for a B2B campaign. Facebook, Google and a marketing automation component were also included to maximize the ROI of the campaign.
We started out with 5 main campaigns:
- Lenovo T450S
- Lenovo X1 Carbon
- Lenovo M83p
- Lenovo General Small Business
- Lenovo General Products
Each group had a conversion action of ‘Shopping Cart URL’ visit. Groups were bucketed into different categories based off their actions. Known visitors were grouped into a general product stream feed and shown different product ads, rotating every 10 days. Visitors to specific product pages (T450s, X1, etc.) were shown specific product related ads for a 30-day duration. General unknown visitors were shown specific product related ads that rotated after 10-day waves. Visitors were moved into different product buckets, or streams, based upon their site history. Ads would stop serving to visitors once they completed the conversion action.
Online Ads were served across a variety of platforms:
- Facebook Sponsored Ads
- LinkedIn Sponsored Updates
- 120×600, 300×250, 728×90 banners were served across the DoubleClick network.
Once the users saw the ads they were encouraged to sign-up for more information or make a purchase. The campaign targeted specific categories and products. This was a cutting-edge use of multiple digital marketing platforms designed to maximize branding and sales.
What the Client Has to Say:
“I have had the pleasure of working with e-MaxCommerce and their talented team. E-MaxCommerce has assembled a group of top-notch eCommerce experts who deliver meaningful results to enterprise clients.”