Increase in sales
Increase in traffic
Revenue per Order
Cat Parts was Looking for a Genuine Digital Marketing Partner
Cat® Parts has over 1,400,000 genuine parts. They know that getting the right parts, service, and support quickly is essential to keeping your machines up and running and achieving maximum productivity.
In order to generate greater traffic and online sales they needed a genuine partner that would stay the course and drive results. We were brought in to strategize on global campaigns that would focus on increasing traffic for their 1,400,000 parts pages and driving sales once they got there with improving the UX and sales funnel.
A Digital Marketing Plan to Help Deliver Parts, Service, and Information
We delivered a strategic global digital marketing plan that included media components, A/B testing of text and display ads, SEM, and PPC campaigns. Additionally, we were able to create a UX interface that optimized the buyer experience to maximize sales and improve conversions.
What the Client Has to Say:
e-MaxCommerce team is a valued partner for Caterpillar in site strategy, search, display and remarketing. They deliver the right customers to our site and their projects are on time and on budget. e-MaxCommerce efforts have helped us exceed our goals, while maximizing our budgets and exposure to our targeted audiences. I would highly recommend them to anyone looking for Data Driven Marketers.