Increase in traffic
Increase in organic search traffic
Increase in conversion rate
How Yancey Rents Grew Their Business with a New eCommerce Site
Since 1914, the employees of Yancey Bros. Co. have proudly served their customers in the construction, roadbuilding, mining, aggregates, and agricultural communities by providing them with quality products, parts, and service.
Yancey Rents was looking to create an e-Commerce site to make it easier for their customers across Georgia to rent from them at any time of the day or night. They were looking for a company that was both seasoned in e-Commerce design and familiar with Caterpillar.
e-MaxCommerce Helped Yancy Rents Generate Above Average Online Sales
e-MaxCommerce created a website with the user in mind. The new site was designed to be mobile friendly and easy to navigate for customers who were out in the field on the job. Our e-Commerce development team leveraged the knowledge they gained from working on the parts.cat.com website in order to design the ideal e-Commerce rental platform. The site is SEO enhanced and designed to work seamlessly with their digital marketing campaigns and PPC ads.
The results were outstanding, with a conversion rate of over 12%. That’s well above the 2%-3% average for business e-commerce sites.