In order to ensure the success of your B2B eCommerce business, you need to optimize your website to improve online conversions. It doesn’t matter how valuable your products or services are. If your website isn’t set up to encourage people to buy, or you’re not taking steps to find new customers, you could be losing out on a number of sales.
Luckily, there are a few easy steps you can take to quickly improve your results. Here are five tips you can implement to increase your online conversions.
Utilize Analytics to Better Understand the Buyers Path to Conversions in B2B
The first step to improving your conversions is to analyze how your customers are using your site. You also need to find out what areas of your site are working and what areas aren’t. This is where analytics can be a big help.
By utilizing analytics, you’ll be able to gather a large amount of critical data. They will allow you to see which pages are converting, which pages aren’t converting, which pages are causing your customers to bounce off your site, and where your customers are coming to your website from.
These are just a few of the insights you can gather from analytics. By analyzing this data, you’ll be able to quickly identify the areas of your site that need to be improved to increase your B2B eCommerce conversions.
Optimize Your Website Design for Better Conversions
A poorly designed website is one of the biggest reasons why users leave an eCommerce site without making a purchase. So, it’s important to invest in your website design to ensure your customers don’t bounce from your site prematurely.
A good design starts with a clean look that’s mobile-friendly. You also want to make your site is easy to navigate. If users can’t find what they’re looking for they’ll likely give up and try another eCommerce site. Finally, you need to make sure the checkout process is simple so you don’t lose any customers while they’re trying to place an order.
With so much riding on the design of your website, it’s a good idea to get help from professional eCommerce web designers. They’ll be able top assess the needs of your business and create a design that’s optimized for online conversions.
Invest in Best Practices B2B SEO
In order to generate sales, you need people to actually find your website. This is why SEO is so important to the success of B2B eCommerce businesses. By improving your organic search results, you can dramatically increase the traffic on your website, which in turn will produce more conversions.
There are a number of strategies involved in SEO. This includes keyword research, creating SEO-friendly content, and building links to your website. Be careful though, because if your SEO tactics don’t follow Google’s best practices it could actually hurt your chances of showing up in online searches.
However, if you partner with experienced SEO experts with a proven track record, you’ll ensure your SEO is done correctly and you should start to see improvements in both your traffic and website conversions.
Retarget People Who Visit Your B2B eCommerce Site
Digital marketing technology is constantly evolving and providing business owners with new ways to advertise to potential customers. One of these new tactics is retargeting.
Just because a person leaves your site or abandons their cart doesn’t mean they’re no longer interested in your products or services. Maybe something came up that caused them to halt their purchase, or perhaps they decided they needed to think it over.
With retargeting technology, you can target people who have recently visited your site with relevant ads. This is a great way to make sure you stay top of mind with customers and encourage them to complete their purchases.
Let Our Team Help You Maximize Your Website Conversions
E-MaxCommerce is made up of a team of experienced digital marketers, web designers, and strategists. We specialize in B2B eCommerce marketing and can help you utilize the above tactics, and other strategies, to quickly improve your online conversions. Contact us today to learn more about how we can help you grow your business.