B2B Buyer’s Journey Should Emulate B2C Experience
Purchasers in a B2B environment, when away from their jobs are accustomed to buying their consumer goods through an experience that has been personalized to them based on their behavior on a website. These buyers are expecting the same experience when they conduct theironline searches for B2B product offerings.
According to IEEE GlobalSpec, most engineers will complete 80% of their buying experience online.
One of the main obstacles to embracing B2B e-commerce by manufacturers and fabricators is the amount of customization their clients require. The buyer’s journey with manufacturers that requires customization is rapidly mimicking the B2C journey.
Be Part of The B2B e-Commerce Growth
Frost & Sulllivan is forecasting B2B revenue of $12 trillion in
2020, up from $5.5 trillion in 2012.
The acceleration of the growth is being fueled by the following dynamics:
- Growing expectation of B2B procurement & engineering departments that they will be able to buy and sell online.
- Companies shifting their procurement from electronic data interchange (EDI) systems to internet transactions
- Mobile commerce purchasing is becoming commonplace for B2B acquisitions
- Integration into e-marketplaces such as AmazonSupply.com & Alibaba.com are increasing in popularity
e-MaxCommerce Leads the B2B Market Enabling Manufacturers, Distributors and Dealerships For e-Commerce