Gain More Sales
Operating an e-commerce business is a big investment. A lot of money and resources are spent to attract customers to your site, personalize their experience, collect data analytics, and convince users to buy your products.
So, after all of that time, effort, and investment, it’s devastating to have customers leave before they complete the checkout process.
If you want to understand why buyers are abandoning your e-Commerce checkout process, use our complimentary e-MaxCheck report. It will break down your checkout abandonment and show you the eCommerce inhibitors that are preventing you from making sales.
Below are 6 of the most common e-Commerce inhibitors that cause checkout abandonment. Get the must-have full list of 30
Why They Lead to Checkout Abandonment
SSL (Secured Sockets Layer) encryption is the best form of online security you can provide to your customers. It prevents hackers from intercepting information exchanged between a web browser and a server. If your site lacks the proper encryption users may not feel comfortable making a purchase with you.
A negative shipping experience can hurt your relationship with customers. Studies show that 84% of people won’t return to a brand after one bad shipping experience. UPS reports that the top 2 reasons to buy from a marketplace are price and free or discounted delivery. If you’re shipping is too expensive, or customers read negative feedback about your delivery policy, it might prevent them from going through with their purchase.
If you’re undecided about making a purchase, a great return policy will immediately make you feel better about going ahead with it. Great return policies are seen as a sign that you value your customers and have built your company on customer service. If you don’t have a return policy, or it’s not clearly advertised on your website, it may lead to higher checkout abandonment.
70% of online shoppers will leave your site and go elsewhere if an item is unavailable. While it may be tempting to sell off overstocked items at reduced prices, make sure to manage your inventory so you never run out of any one product. If customers come to your store to buy something only to find it’s out of stock it will reflect badly on your business and might make them think twice about buying from you.
Shoppers feel safer with payment choices that don’t require their credit card information. If your customers want to buy something from you, but none of your payment options work for them, they’ll go somewhere else. The more payment options you offer, the easier you make it for your customers to buy your products.
- Expectation are not set
- Progress is not being displayed
- Requiring user to register before check-out
- Capturing shopper’s email to early in the process
- Back button is not fully functional
- Shopper is taken off the same domain
- Reminders of value – free shipping, easy returns, security are not consistently reminded
- Complex instead of simple
- No supporting help – live chat
- Shipping cost surprises
- Confusing on inventory availability and delivery times
- Lack of clear action items – “Add to Cart”
- Cart contents not displayed plainly
- Lack of incentivizing the purchase
- Lack of product detail – photos, specification, links to cart
- Lack of autocomplete or use data validation
- Request for card to soon in process
- No follow-up confirmation email
- Next steps not clearly defined
- Closing shopping cart instead of keeping it open